Manifest
The guiding principles
- Do one thing good. Creating finished, ready-to-go software, and the philosophy behind it: no more and no less;
- Omakase. Opinionated solutions, preferences, approaches, patterns, and stack — no need to reinvent the wheel every time;
- Streetable stuff. There’s no universal “real-life”, hence there can’t be any “real-life products”. So create stuff that is resilient enough to stay useful “in the streets”;
- Not an award winning studio. The only competition is for the quality of the software. Everything else is misplaced priorities;
- Stuff for people — not “users”, “corporations”, “B2C”, “B2B2C”, “XYZ”, etc;
- Things that should be. Build software, and not gadgets for James Bond. That is, software that consists of the elements that should be, — not the elements that can be;
- Screw-level simplicity. Make stuff that is as essential as a screw, or a paperclip — from and for the first principles. So that there is nothing left to break;
- Human-crafted: because it’s a malpractice to mistake experience behind the work being put in for results generated by AI;
- Human-scale: creating things that remove asymmetries at scale to ensure more natural flow of interactivity;
- Sustainability and future-friendliness — craft stuff that requires less power and hardware per unit of work;
- Help each other gaining independence — is the goal for working together;